Kevin Volo:

Great Study on Social Media Demographics

Originally posted on VentureBeat:

If you ever wanted to know the age and sex of social media users on Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Reddit, Hacker News, Slashdot, Github, Stack Overflow, Orkut, Quora,, Blogger, Flickr, Myspace, Tagged, Hi5, LiveJournal, Yelp, deviantART, StumbleUpon, Goodreads and – you’re in luck.

Performance monitoring service Pingdom has done another one of its mammoth social media studies, this one on the demographics of social media sites – every site imaginable, one would think, except for Google+. (Because Google+ is not directly monetized yet, the service does not appear in DoubleClick Ad Planner, the tool Pingdom uses to gather the data.)

The average ages of social media users holds no surprises … more than half are between 25 and 44 years old, with only 5 percent under 17 and only 1 percent over 65. The absolute average across all social networks is 36.9 percent.

More interesting is Pingdom’s graph showing…

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